Leads, engagements, and the work of being found. Agents research a written category, engage those accounts, and send conversations to the site and contact form. The operator is paged when one arrives. Answer engines, technical SEO, and citations make the business citable once there is a site to name. We do not buy lists, promise a lead count, promise a ranking, or install a third-party pixel. Websites & Apps still builds the front door.
The boundary of the engagement is set in writing before work begins.
Leads, engagements, and the work of being found. Agents research a written category, engage those accounts, and send conversations to the site and contact form. The operator is paged when one arrives. Answer engines, technical SEO, and citations make the business citable once there is a site to name. We do not buy lists, promise a lead count, promise a ranking, or install a third-party pixel. Websites & Apps still builds the front door.
Scope is written collaboratively during discovery and signed off before any build work starts. Changes are handled as written amendments, not surprise invoices.
The discipline below is constant across engagements. It is the difference between a growth retainer that produces posts and a growth system the client can read, export, and keep.
Entity, schema, and canonical copy are designed so a crawler and an answer engine can cite the business without guessing. If the page cannot be read as a fact, it cannot be named as one.
Search position is one signal. Whether Claude, ChatGPT, Gemini, or Perplexity will name the practice is the other. Both are in scope. Neither is a guarantee — the work is to make naming possible, then measure whether it happens.
When the client's motion does not fit a SaaS, we write the system — pipelines, trackers, dashboards — from a blank repository. Owned code, not a rented suite the vendor can reprice or sunset.
Query logs, impression data, and answer-engine probes the client can export. No rented pixel, no retargeting, no black-box "we handle it." If we cannot show the measurement, we do not claim the work.
Search chooses. Answer engines cite, name, or stay silent. Owned systems measure both and feed the next brief. No scoreboard — the model, not a ranking we cannot contract.
Google · Bing
Crawl, index, query, click. Technical architecture, information architecture, and canonical copy so a results page can choose the business without guessing.
Claude · ChatGPT · Gemini · Perplexity · AI Overviews
Cite, name, or stay silent. Entity, schema, llms.txt, and citations so an assistant has a fact it can stand behind. A mention is observed, never contracted.
Software the client keeps
The software that measures both lanes and feeds the next brief — query logs, impression data, answer-engine probes, citation cadence. Exportable. No rented pixel.
Research the category. Engage the account. Route to the site and form. Page the operator. No pipeline scoreboard — the model, not a lead count we cannot contract.
Category fit · Public sources
Agents run against a written fit brief — the category, the size, the geography, the signals that make an account worth a conversation. Public sources only. No purchased list, no scraped spam desk.
Personalized · Human in the loop
Outreach is written for that account, in the voice the engagement set. A person approves anything that leaves until the error rate earns more autonomy. The agent drafts; the practice stays accountable.
Your site · Your form
Conversations land on the site and contact form Websites & Apps built — or an honest form on a site we did not. No rented pixel. No ad network. Being found is the other half of this service.
Operator push
The operator is paged the moment a conversation arrives. Not a latency SLA. Not a dashboard you have to remember to open. The work is that someone who can answer knows, now.
Project-shaped growth work — AEO, technical SEO, custom marketing software, content systems — uses Software Development terms. Ongoing marketing sits on Presence. The operating layer, agents running through the night, sits on Mandate.
Current rate. We confirm it on the invoice before any work starts. The figure can change until that invoice is sent. The figures are on the pricing page.
While the office is closed, agents keep researching a written category, engaging those accounts, and sending conversations to your site and contact form. We manage that run every day. The operator is paged when one arrives. Fit criteria are in the SOW. No purchased lists, no lead-count promise. The build sits on Software & AI Automation terms. The run sits on Presence at $8,500/month.
Entity, schema, llms.txt, and citation architecture so Claude, ChatGPT, Gemini, Perplexity, and AI Overviews can name the business. We make the practice machine-readable and citable. We do not promise a mention.
We confirm the rate on the invoice. Nothing is charged from this page.
Crawl and index hygiene, information architecture, internal linking, canonicals, and Core Web Vitals treated as a discovery concern — the layer on top of a site Websites & Apps already built, or an honest audit of one it did not.
We confirm the rate on the invoice. Nothing is charged from this page.
NAP consistency, directory presence, sameAs, Google Business Profile, Bing Places, Apple Business Connect, Google Maps, and Apple Maps. Brand marks on Maps and, where the platform allows, verified sender marks for Messages and mail. We prepare and claim; the platform decides verification. No ranking promise.
We confirm the rate on the invoice. Nothing is charged from this page.
Ongoing measurement, content briefs from real query and AI-visibility misses, schema upkeep, and a citation cadence. This is Presence at $8,500/month — Continuity plus the market — not a separate growth product. No ranking promise.
We confirm the rate on the invoice. Nothing is charged from this page.
Content pipelines, outreach systems, attribution dashboards, review engines, citation trackers — built from a blank repository for that business. Not a HubSpot resale. Non-marketing systems stay with Software Development.
We confirm the rate on the invoice. Nothing is charged from this page.
FAQ architecture, resource clusters, and structured-data programs written so an answer engine has something specific to cite. Pages, not posts-for-the-calendar.
We confirm the rate on the invoice. Nothing is charged from this page.
Every engagement runs on the same four-stage rhythm. Most builds run 4–6 months, on average. The written scope names the date.
A working session with no obligation. The Build Blueprint is the written scope and the success criteria.
System design and milestones. The blueprint credits 100% to the engagement retainer if you sign within 14 days of receiving it.
Weekly releases, live portal, direct access to engineers.
Production hardening, observability, written handoff.