Most business websites are a theme with the logo swapped. They look like everyone else, cannot talk to the tools behind the counter, and get handed to a maintenance pool the week after launch. That is not a site a customer trusts, and it is not a site the operation can use.
Website design and deployment here is a senior engineer writing the site for this brand — and wiring it into the software the team already runs. Bookings, CRMs, payments, the custom systems we build next door. You own the code. The same engineer who designed it can keep it.
How we engage
- Retainer
- $5,000 upfront
- Then
- $125 / hour
- Plus
- API usage and any cost associated with the work is billed through. We do not mark it up as a surprise line — it is named in the proposal.
- Horizon
- 4–6months, on average
- Keeping$2,000 / month
- ContinuityIncludes Keeping$4,500 / month
- PresenceIncludes Continuity$8,500 / month
- MandateIncludes Presence$12,000 / month
Designed for the brand, not the gallery
Every site is designed for this business. We do not pull a marketplace theme and recolor it. Information architecture, type, and the one conversion the page is for are decided in writing before pixels get precious. The result should feel deliberate on day one and still feel deliberate three years later.
How the site gets found after launch is a different discipline. Websites & Apps builds the site. Automated Marketing is the discovery layer — AEO, technical SEO, citations — once there is something honest to crawl.
Performance and accessibility as defaults
Lighthouse scores in the high nineties are the floor. WCAG AA contrast is non-negotiable. Core Web Vitals are budgeted at design time, not hoped for after a plugin pile-up. Fast on the network the visitor actually has, keyboard-operable for the people who need it that way.
From a landing page to a full marketing site with a CMS, commerce, bookings, and the integrations the operation actually needs — the stack is chosen for this job. Nothing white-labeled. Nothing left for the next firm to clean up.
What it costs, and what happens after launch
Website terms: $5,000 upfront, then $125/hour. A focused landing page is a smaller surface; a full marketing site with commerce and bookings is a larger one. Discovery is week zero. Most builds run 4–6 months, on average. The written scope names the date. You see weekly releases, not a big reveal.
After launch you choose: a written handoff so your team owns it, or Keeping at $2,000/month — the same engineer, security patches, and up to 3 hours of fixes and changes a month, cancel anytime, for the site and the software. What you pay: $2,000 a month, $24,000 a year Seats: This month does not stand in for a staff seat. It keeps the software we built in service. Model usage: No model usage is included. This month does not run agents. If a cost of running it appears, it is named on the invoice at cost. Presence at $8,500/month adds the market. Computer optimization is the sibling offering if the machines that edit the site also need a pass.